HumanBuiltAI
Scott Galetto/Portfolio/2026

AI-fluent creative technologist.

Product · UX · Visual design Data visualization · Prototyping Selected work↓
Approach

“HandAItherepetitiveworkandkeepthejudgementandcreativityhuman.”

InputsMessy, repetitive work
AI does the heavy liftingSorts, summarizes, drafts, generates, iterates × 10,000
Human judgmentReviews, edits, adds context, brings creativity and empathy
A better resultApproved. Polished. More human.
Case studies 0104
Sauza Lasso Up With A Cowboy kiosk attract screen: a phone held in front of a margarita bottle, with a Play the Game button
01 Sauza / Lasso Up With A Cowboy One throw across two screens — a phone-to-iPad in-store game. Read →
Aon Horizon climate risk visualizer
02 Aon / Horizon Rethinking how we see risk — a climate-risk visualizer, redesigned. Read →
Verizon IndyCar race-day experience on four red Nokia phones
03 Verizon / IndyCar Putting race day in fans’ hands — a mobile web and VR activation. Read →
CreditNinja chat-style loan application: the ninja guide greets you and asks how much you would like to borrow
04 CreditNinja From 15 minutes to under five — a loan eligibility form, redesigned as a chat. Read →
Archive

Identity, logos and other work.

Hover to open · click to enlarge
Minibar identity board: construction grid, lockups with a rainbow underline, business card, storefront signage, martini photo, app icon and arch pattern
01Minibar
01 / 04 Minibar Logo + identity
Brockway Photography identity board: construction grid, light and dark lockups, business card, hanging sign, camera photo, B monogram and film strip
02Brockway Photography
02 / 04 Brockway Photography Logo + identity
Jim Cachey Realty identity board: construction grid, gold-on-green lockups, business card, sidewalk sign, Chicago lakefront photo, app icon and skyline pattern
03Jim Cachey Realty
03 / 04 Jim Cachey Realty Logo + identity
The Peacock Room identity board: construction grid, lockups, business card, round hanging sign, martini with a cocktail pick, icon variations and fan pattern
04The Peacock Room
04 / 04 The Peacock Room Logo + identity
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About
Portrait of Scott Galetto
Scott GalettoDesign × Technology

I've been doing this long enough to have started out when 'design' still meant a lot of print, production files, and press checks.

Then the web showed up and everything started changing really fast. I moved with it, into web design, front-end and UX, and eventually mobile around the time the iPhone completely changed how people interacted with technology. Suddenly, you weren't designing for a computer on a desk anymore. You were designing for something that people had with them all the time.

That constant shift is probably the thread that runs through my career. I've always been somewhere between design and tech, close enough to the technical side that I can speak the language, but still thinking like a designer, asking how people are gonna actually use this.

AI feels like the next big version of that shift. I'm really interested in how it gets integrated into real businesses, not as a novelty, but in products and workflows and systems in a way that makes sense for the people using them.

So yeah, I guess, that's what I've always liked doing, figuring out what the new tech makes possible helping make it useful.

01Print 02Web · Front-end · UX 03Mobile 04AI
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HumanBuiltAI
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